Director of Sales

Job Overview

  • Languages required English

Sentinels (Financial Risk & Compliance)

The financial ecosystem has been facing substantial changes. Financial institutions are struggling to meet the requirements of regulators, and current anti-money laundering solutions are falling short of their needs. At the root of financial crime are felonies involving drugs, human trafficking and terrorism.

But there’s hope! Evolving technology, which includes AI and machine learning, offers the promise to effectively catch criminals. The Sentinels team is building cutting-edge software products to help financial institutions manage risk, meet pressing regulatory requirements, reduce false positives, maximize customer experience, and fight financial crime.

Director of Sales | Commercial/GTM Team

Over the past year, we’ve achieved incredible success with our anti-money laundering software Sentinels. With tons of great press, a super competitive product, incredible growth, and amazing industry partners, we’re now ready to scale up our commercial efforts. And we need a motivated and effective Director of Sales to extend our client base further!

The primary objective of this role is to produce new business sales revenue. The Director of Sales is accountable for managing all steps within the complex and consultative sales process, from (cold) lead generation to a signed legal agreement with the client and further supporting the commercial support team for the go live and make sure the committed timeline is realized.


  • Build multi-level decision making relationships with your prospects.
  • Lead generation (Contacting prospects via phone, e-mail, personal, Linkedin and business networks)
  • Quota attainment by signing new clients in the payment service providers (PSPs), acquirers, Payment Facilitators, EMI institutions, neo banks and other fintech players.
  • Negotiate complex commercial and contractual terms, with firm commitments
  • Represent the organization at selected industry events
  • Manage Clients as they move through the sales cycle, with a strong focus on reducing their time in each stage of sales cycle
  • Balance expectations of clients and internal stakeholders fairly
  • Be the eyes & ears of Sentinels out in the market for further development of our product
  • Correct forecasting of business against their targets
  • Build out and maintain your pipeline and opportunities accurately in the CRM tool
  • Understand competitor’s products in terms of positioning, features and account acquisition strategies

Skills & Experience

  • Academic degree pref. in business
  • At least 5+ years proven new business sales track record in an international and quota carrying B2B sales role
  • B2B consultative sales experience is required
  • Exposure or familiarity with technological and financial concepts
  • Prior experience in the payments industry for 3+ years is a plus
  • Advanced verbal and written Business English language skills (Must)
  • Preferably multi-lingual (additional language relevant in the region is a plus) English is MUST
  • Candidates are expected to be conversant in payments and technology and have a solid understanding of the fintech landscape
  • Based in Europe (preferably Amsterdam) and have an EU work permit
  • Customer obsessed, and endlessly curious (you’ve got what it takes to understand complex AI products)


Come join Sentinels!

We are a team of innovators, at the forefront of technical knowledge and cutting-edge techniques. From research to prototype, from feature validation to new product launch – innovation is at the heart of everything we do.

We hire talents who dare to take a stand and explore new directions. We empower our team to be self-leading, take initiative and experiment. Because we believe that creative and fulfilled people build the most helpful and inventive products.

We offer:

  • An entrepreneurial environment where you learn more every day
  • Personal responsibility with a ton of autonomy
  • A chance to see your work make a real difference in the real world
  • Work side-by-side with highly motivated people
  • If you think this sounds interesting, we’d love to hear from you!

Ready to apply? Then press the apply now button!

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  • Total Jobs 2 Jobs
  • Company Industry Artificial Intelligence

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